Digital Marketing

Google Clarifies the Needs for Course Structured Data

Structured Data Requirements

The standards now include an absence from the course in terms of structured data requirements. Sites are disqualified from rich results if they do not comply. Google revised the guidelines for appearing in the Course rich results using structured data. If the rules are not followed, you might not be eligible for the lucrative result.

Although the new criterion is not brand-new, it wasn’t listed on the Course structured data requirements page before.

Course Structured Data

Schools can be found in the corresponding rich results, which may take the form of a carousel, by using the Schema structured data for courses.

The Course structured data is described as follows on the official Schema.org website:

“A description of an educational course that may be provided as distinct instances that happen at various times or locations, or that are provided through various media or modes of study.

An educational course is a collection of one or more educational activities and/or artistic productions that strives to improve students’ knowledge, skills, and abilities.”

Students can find the courses they’re seeking in the rich results produced by educational course search queries as long as schools fulfill the Google Search Central structured data guidelines and requirements for the Course structured data and everyone benefits.

Unfortunately, the course’s structured data guidelines were lacking one crucial element, making them incomplete.

Google Clarifies How to Be Eligible for Rich Results

The requirement was added to the Course structured data to fill in a gap in the rules.

Clarified that you must add three courses to be eligible for the Course rich result, according to a Google update. It was only previously mentioned in the Carousel documentation, thus this requirement is not new.

In the portion of the course structured data guidelines titled Technical Guidelines, Google added more sentences.

The amended language is as follows:

“You must mark up at least three courses. The courses can be on separate detail pages or an all-in-one page.

You must add Carousel markup to either a summary page or an all-in-one page.”

Before this explanation, Course-compliant developers and SEOs would not have been aware of this need unless they had looked through the Carousel structured data standards. Schools won’t be eligible for the Course Rich results if they didn’t mark up three courses and add Carousel markup.

Additional Changes to Structured Data Guidelines

The word “carousel” only occurred twice until Google clarified the rules for the Course’s structured data. The term “carousel” now appears six times in the updated documentation.

The search community was not made aware of the significance of the Carousel structured data requirements in the earlier documentation.

Check Your Structured Data

Reviewing the present structured data on the sites to confirm that there are at least three courses marked up and that the Carousel markup is also utilized may be beneficial if the Course structured data has previously failed to produce a rich result.