Extracting the search results into a spreadsheet appears to be a simple task.
Scraping the SERPs, however, can become prohibitive due to Google and other search engines’ constraints on automated queries.
The fact that there aren’t many programs that can easily perform this and produce a spreadsheet with the desired data adds to the problem.
The steps to export Google search results to a spreadsheet, including pertinent keyword data, are outlined below.
Extract SERPs to Spreadsheet with a Chrome Extension
The finest Chrome extension for extracting search results directly into a spreadsheet is first on the list.
Many other extensions scrape the SERPs, but none of them export the data to a spreadsheet.
Surfer SEO, for example, offers a fantastic Chrome plugin that can extract a lot of relevant information about sites in the top ten, as well as keyword data that might be useful when writing an article.
SEOquake Chrome Extension
SEOquake is a free SEO Chrome add-on that overlays several SEO data points over the search results, including numbers that correspond to each website’s search position in the SERPs.
SEO quake’s privacy policy indicates that it will not collect or utilize any of your personal information.
Each People Also Ask question will be counted as a search result by the extension, so a SERP with 10 results plus four People Also Ask will be displayed as having 14 search results.
To export simply a basic list of the search results, first remove all of the report’s parameters.
Otherwise, the report will have far more information than is required.
Export Search Features to a Spreadsheet
The SERP Keyword Scraper by search analyzer Chrome extension is another excellent tool.
Search analyzer’s SERP Keyword Scraper
This program is designed to extract keyword phrases from Google’s search results.
SERP Keyword Scraper extracts information from Google’s search results regarding keywords that are related to your keyword phrase.
The following search features are exported by the Chrome extension:
- Suggestions for your search.
- Similar search terms.
- Refine your search.
- The results of the FAQ are extensive.
- Entities that are images.
The Chrome add-on pulls keyword data from the following sources:
- Google is a search engine.
- Google Shopping is a search engine that allows you to find products.
- Image search on Google.
Bing Search is a search engine owned by Microsoft.
The program is quite simple to use.
Simply download the plugin and save it to your browser’s bookmarks for quick access.
The next step is to run a Google (or Bing) search and click the results.
Finally, paste it into a spreadsheet application. That’s all there is to it. Isn’t that it?
The spreadsheet generated by the add-on is neat, making it simple to figure out what all of the features are.
The tool initially displays a list of all the keyword phrases retrieved from the search features that are visible (like People Also Ask, etc.)
There is a trick to using this add-on that you should be aware of.
Make sure you click in the search box to generate the Google Suggest keywords before clicking the Chrome extension icon to generate the report.
For instance, if you search for the words what is Structured Data?
- The spreadsheet’s first batch of keywords is taken from Google Suggest.
- The spreadsheet’s second set of terms comes from the People Also Ask search tool.
- The final group of keyword phrases comes from the Related Searches section of the search engine.
- From the FAQ Rich Results, the fourth set of keywords was retrieved.
- The sixth set of keyword phrases was found using the People Also Search For function.
- That’s a lot of useful information, and it’s simple to get.
Simply click the icon button to save the data to the copy clipboard. Information’s then only a matter of pasting it into a spreadsheet.
The SERP Keyword Scraper Chrome add-on has a feature that I particularly like: it protects your privacy.
The tool does not collect or sell any of your browsing information.
The following is a list of the Privacy Practices:
“How does a SERP Keyword Scraper work?” you might wonder.
Everything takes place on your computer! We extract the data from the source code of the search result for you. No third-party data is used by the plugin.
The publisher has said that it will not collect or use your personal information.
This publisher certifies that the following information is accurate:
Outside of the allowed use cases, no data is sold to third parties.
Not being utilized or transmitted for any reason other than the item’s primary function.
It isn’t being used or transferred to anyone.
Not being used or transferred to determine creditworthiness or for lending purposes.”
Scrape Google’s SERPs with Screaming Frog
It’s feasible to scrape search results and search features with Screaming Frog.
In reality, several other scraping tools can achieve the same thing. However, your IP address may be blocked by Google.
If this happens, you will be unable to access Google.
It’s also worth noting that Google doesn’t allow automated search searches.
In Google’s terms of service, there is a clear section headed “No Automated Querying.”
The following is a quote from Google’s restriction statement:
“You may not send any automated inquiries to Google’s system without first obtaining Google’s express consent.
It’s worth noting that “sending automated requests” encompasses a wide range of activities, including:
Employing any software that sends Google searches to determine how a website or webpage “ranks” for various queries on Google”
Scraping Google with automated searches might lead to your IP address being blacklisted.
