To excel as an SEO PM, organize your SEO activities into distinct, actionable steps that your team will support and develop a plan to integrate them into the current workflows of your team. A strategy framework for SEO project management helps you make your website more visible, build brand awareness, and get more reliable leads from search engines. It depends on the thorough integration of SEO into a variety of corporate workflows to make sure that search optimization best practices are represented in every step of creating digital content and other procedures important to maintaining your online presence.
Why SEO Project Management Matters
It can be quite difficult to effectively integrate SEO into marketing, website development, and agency teams. Many employees have never worked with SEO experts, even in this day and age. They might not see the benefits SEO can bring to their current operations or think they can get by without it. Therefore, it’s crucial to convey the main advantages of SEO in a style that shows how they may be utilized to actively enhance every team demand across numerous departments.
What Should Be Included In SEO Project Management
The actions listed below are just a few of the many that SEO specialists can do to promote process integration as part of your SEO project management efforts.
Topic Ideation
You may rank for keywords and terms that are crucial to your company by using keyword research to find topics and themes for content. This study may reveal untapped markets for fresh material or untapped potential for content updates.
Content Calendar/Seasonality Recommendations
When deciding when to publish or update the material, consider keyword popularity and usage seasonality.
Brief Support
Give suggestions for appropriate keywords to utilize in the title tag, on-page title, meta description, headers, body content, social copy, and alt text for the entire article.
Traffic Projections
Estimated organic traffic and users can be determined if keyword research and content recommendations are based on monthly search volume (MSV) and predicted eventual rank. Keywords are still an indicator of purpose even though these estimations cannot be immediately applied to other channels. Therefore, by including terms with respectable MSV, you can infer that there is interest in the topic. Additionally, by creating material your target audience will find useful, you may also promote more visitors from content sharing and email link hits.
Copy Review
Making sure the right keywords are included by reviewing writing in the context of keyword research assists ongoing SEO efforts. They can then be utilized to match the audience’s search intent in cases when the volume and range of topics are sufficient to cover the subject. As a result, there aren’t a lot of industry-specific terminologies that readers might not be familiar with. The majority of searchers probably won’t understand the highly specialized or branded language when they read it on the search engine results page (SERP).
Content Publication
Make sure the new website can be found by properly setting up the URL. You run the risk of Google (and other search engines) not being able to find your material, rank it highly, or take in all the stuff you’ve written if correct SEO implementation isn’t used.
- Your material must be designated as indexed if you want search engines to be able to find it.
- It must have title tags and meta descriptions because this is the most effective technique to get searchers to click through.
- Images that are pertinent to your content should have alt text so that Google can comprehend the image’s context and for accessibility reasons.
- It must accurately and effectively link to both internal and/or external resources.
By doing so, the material should be able to generate as much organic traffic as possible and be free of errors that hurt its discoverability.
Reporting
The figures are the best indicator of the success of any activity, including SEO. You must show how the search engine results pages (SERPs) Page 1 prominence of your content increases and how the keywords you are actively pursuing improve your ranking. Increase each of the following to achieve this and to report on how your optimizations and the fresh material you provide worked:
- search engine exposure for a website
- search engine clickthrough rates (CTRs).
- organic search engine traffic.
- conversions from traffic from searches.
Together, these might support the case for the importance of SEO work and the advantages of including it in project management strategies.
Content Optimization
Continuous SEO reporting should pay attention to both the function of old material as well as the influence of fresh content. SEO can offer insights into the opportunity to help existing material reach its full potential rather than waste time, effort, and money producing net new content.
It can provide advice on how to use the most current terminology, themes, and issues that reflect what is most important to the target audience. A website’s authority on the topic will be strengthened by updated and more accurate material, which will also assist any existing SEO authority.
Additionally, when Google re-crawls a recently updated site, the material is given a fresh start and may increase its likelihood of ranking higher in SERPs.
Why Get Buy-In First Before Implementing SEO PM Processes
Get the support of the entire involved team and the leadership before implementing new procedures or making structural changes. Set up meetings with interested parties to discuss the advantages of implementation, such as creative, product, demand generation, PR, events, marketing executives, and company thought leaders. According to the objectives, key performance indicators (KPIs), and anticipated results, reframe each dialogue. But always stress the same key idea: SEO should never be neglected.
Shortly after the creation and research stages, SEO begins. Prioritization should be maintained throughout, it should be used to ensure quality both before and after publication, and findings should be reported.
Showcase the benefits of the aforementioned SEO workflows and goals to make the point that including SEO should not be seen as an optional addition to, but rather a necessary component of, content and webpage creation. Because they will recognize the benefits, spending time getting to know your team members will help you avoid pushback or at the very least, lessen negative criticism.
