Gain the CIO’s trust by having a common grasp of these five key search ideas.
If only our CIO knew SEO, our program would be so much more successful.
The Chief Information Officer is crucial to SEO because they are the executives in charge of managing, implementing, and overseeing information and technology in your company. It can be quite beneficial for the CMO to have the CIO’s cooperation and understanding throughout the decision-making and prioritization processes (chief marketing officer).
You do not want this relationship to be hostile. On the contrary, it must be mutually supportive. To deliver the rich, customized experiences that today’s hyper-connected consumer’s wish for, it is crucial to foster a strong link between marketing and technology at the executive level.
More than 20% of the marketing budget is allocated to technology, and one-third of marketing firms currently have a team that is solely responsible for this area, according to analyst data.
How can you foster closeness in this crucial interdepartmental connection and effectively inform your CIO about the importance of SEO?
Here are a few search-related ideas that your CIO should be aware of.
The Impacts of Page Speed & UX on SEO
The significance of a quick, fluid browsing experience for searchers was underscored by Core Web Vitals and the larger Page Experience upgrade. To learn more about users’ experiences on your page, Google employs the CWV metrics, which stand for Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift.
You are meeting Google’s page speed standards if you are meeting the CWV minimum limits. Your pages won’t suffer because they don’t do well on the Core Web Vitals metrics.
Make sure your CIO has access to our Advanced Technical SEO Core Web Vitals Guide so they can understand how the demands on your support tickets relate to an increase in site traffic and exposure.
By providing material from geographically dispersed servers that are closer to the searcher, a Content Delivery Network (CDN) can also aid in the achievement of your SEO page speed goals.
By caching your page’s content, these servers make it easier and faster to offer it when necessary, lowering page latency and load time.
The commercial effects of CIOs working with SEO and content marketers can be seen immediately. This is particularly true with Core Web Vitals since, according to research (disclosure from my firm BrightEdge), this combination can result in performance increases of up to 58 percent.
Technical Site & CMS Errors Can Be Critical
Technical flaws with your code and CMS (content management system) might result in a variety of issues, such as indexation and crawling issues, duplicate content, orphaned pages, and security vulnerabilities. A system for ranking your technical requests linked to SEO can aid your CIO and their development team.
Is this issue creating a vulnerability or blocking users from accessing the website?
Your CIO will be better equipped to identify potential problems in requests from other departments if you help them understand the most typical forms of technological mistakes that can affect rankings.
The use and application of AI is a crucial area where the CIO and SEO collaborate (artificial intelligence).
This is where a lot of CMS falls short. With intelligent content recommendations, SEO-friendly outputs, and automated rapid corrections of important issues, AI can be used to enhance site and customer experiences.
Security Implications of Data and SEO
You don’t need to teach the CIO about security and compliance risks in this case. What can help demonstrate to your CIO that you are aware of security issues as well and that you take care to evaluate those risks before requesting services from their team?
The worst-case scenario is a CIO who is anti-SEO because they ascribe a breach or other significant problem to an optimization that SEO or marketing sought.
Show your CIO that you are knowledgeable about the SEO spam strategies that hackers employ to inject code, set up dangerous redirects, and perform other site manipulations.
As we are amid an explosive data growth revolution and Web 3.0, data compliance and user privacy become important for the SEO, data scientist, and the CIO.
How Schema Works
Structured data markup aids search engines in comprehending the content of your website but is not a ranking factor. Then, it can assist in bringing up valuable Featured Snippets that provide your business more space and more functionality in the SERPs (search engines results page).
The preferred form of markup by search engines like Google, Bing, and Yandex is a schema.
The addition of schema to your sites aids in giving Google the context it needs to match your page to an appropriate query, making it a crucial part of your SEO strategy.
Sharing information about schema.org and pages like this, where Google delves deeply into structure data, is worthwhile. To make sure it’s working, manual checks and balances should still be in place.
It only functions if the search engine receives accurate meaning and context from your markup.
To ensure that your CIO understands what is being marked up and why you might invite them to sit down at the table with you as you decide which markup to automate and what is better off being hand-coded.
CRM Support of SEO
Customers should come first for every CIO and SEO platform, regardless of the type.
Although many CRM systems serve a variety of functions, the CIO must participate in selecting the system that best serves the goals of the content and SEO teams. The growth of CDPs (customer data platforms), DAMs (digital asset management), and DMPs has made the CIO’s job increasingly important in:
- Choosing the right system and ecosystem partners in SEO and marketing technology.
- Integrating technologies that better serve the customer and user experience.