Did you know that for every $1 you spend on pay-per-click (PPC) ads, you might make $2? That’s because PPC advertising is an excellent way to increase your online presence on search engines like Google while also increasing revenues.
But how can you be sure that your PPC strategy is producing the greatest outcomes for your business? This is when a PPC dashboard comes in handy.
On this page, we’ll go through the basics of PPC dashboards and how they may benefit your company. Here’s a brief rundown of what we’ll be talking about:
• What is a PPC dashboard, and why do you need one?
• What is a PPC dashboard and why should you use one?
• What should a PPC dashboard include? • What are the finest dashboards for increasing sales and revenue?
WebFX can also assist you if you’re ready to start tracking your PPC campaigns with the support of an industry-leading PPC agency. Our award-winning team of PPC professionals will plan, administer, and manage your PPC campaigns so you can concentrate on other aspects of your business.
Plus, your account manager will keep you updated with regular updates along the process. To get started with our revenue-generating PPC services, call 888-601-5359 or send an email to one of our strategists.
What is the Purpose of a PPC Dashboard
A PPC dashboard is a reporting tool or platform that assists you in tracking the progress of your paid advertising campaign. It keeps track of and shows key performance indicators (KPIs) and data that might help you understand how well your PPC advertising is doing.
Why Should You Utilize a PPC Dashboard
So, why would you want to utilize a PPC dashboard? You can track the success of your PPC campaign using PPC dashboards. When you track the effectiveness of your advertisements, you can see which ideas and techniques produce the best results for your company.
All of your campaign analytics and outcomes are maintained in one place on your dashboard for easy access. That means you won’t have to manually examine each ad’s performance or juggle numerous monitoring tools to keep track of all of your PPC advertising in one location.
As a consequence, you may utilize your dashboard to pinpoint important areas where your PPC campaign can be improved. As a consequence, you’ll be able to get better outcomes and a higher return on investment (ROI) for your company.
Five Critical KPIs to Add to Your PPC Dashboard
We’ve got you covered if you’re unsure what to put in a PPC dashboard. The metrics and data elements that are most important to your campaign and related to your company goals should be collected on your dashboard.
For instance, if you want to increase the number of conversions from your PPC advertising, you should monitor your conversion rate on your dashboard.
Here are some more crucial data to consider including in your PPC dashboard:
1. There are clicks
The number of clicks your ad receives is measured in clicks. Monitoring clicks is a great technique to evaluate if your ad is engaging and doing well in search engines. Tracking clicks might help you spot advertising that needs to be tweaked to enhance your results.
If you get a lot of clicks, for example, it suggests your PPC ad is doing effectively and generating interest from your target demographic.
If you see a low number of clicks, it might mean that anything about your ads, such as the text or target keyword, isn’t resonating with your target demographic.
2. The rate of click-through (CTR)
Any CTR is another crucial indicator for your PPC campaign. The percentage of people who click on your adverts compared to the total number of users that viewed your ad is known as CTR. When you measure your CTR, you can see how many users are interested enough in your ad to click on it.
If your CTR is lower than the industry average, it might mean you need to improve your target keywords, title, or ad text to attract more people to click on your advertising.
3. click-through-rate (CPC)
The cost per click (CPC) is the amount you pay each time someone clicks on your ad. Keeping an eye on your CPC will help you make the most of your PPC spend. Since a lower CPC means you’re spending less money on ad clicks, it’s a good thing.
If your CPC is high, you may increase your budget by optimizing your bidding technique as well as other aspects of your PPC campaign, such as your ad text.
4. The rate of conversion
Your conversion rate is another critical piece of data to add to your PPC dashboard. A conversion rate is a number that measures how frequently a click on your ad results in a new client, sale, or lead for your company.
It’s critical to keep track of your conversion rate since it shows how well your adverts convert customers and produce revenue. If you see a reduced conversion rate, it might mean that you need to improve specific aspects of your adverts, such as the design or text on your landing pages, to attract more people to become paying customers.
5. The cost of each conversion
The cost per conversion is the last measure to include in your dashboard. The cost per conversion metric indicates how much a conversion costs your company.
You can figure out how much it costs to get a convert by tracking your cost per conversion. To optimize your ROI, you should aim for a minimal cost per conversion.
You can keep track of how much you spend on your PPC campaign to drive conversions by measuring this measure. As a consequence, you may improve your landing page or target more relevant keywords to reduce your cost per conversion.
Marketing CloudFX has Created the Greatest PPC Dashboard to Assist You in Increasing Sales and Money
Are you seeking the finest PPC dashboard to assist you to increase your PPC campaign’s sales and revenue? Then MarketingCloudFX is the place to go.
MarketingCloudFX, which is powered by IBM Watson, allows you to track your PPC campaign as well as your other digital marketing initiatives all in one location. MarketingCloudFX powers your plans and campaigns with superior artificial intelligence (AI).
As a consequence, you can utilize MarketingCloudFX to get data-driven advice for PPC campaign modifications that can help your organization achieve outstanding results:
- Monitor crucial metrics and data points like your CTR and conversion rate
- Track critical audience behavior data to understand more about your target audience
- Track the origins of your phone calls and leads
- Monitor the sources of your site traffic
- And much more with MarketingCloudFX.
MarketingCloudFX is an award-winning platform that makes it simple to track the effectiveness of your PPC campaign and increase your company’s sales and income.
WebFX Allows You to Track Your PPC Performance Like an Expert
WebFX can assist you in getting the best return on investment from your PPC campaign. When you work with WebFX, you’ll have access to a staff of over 450 PPC specialists with over 1.6 million hours of expertise developing PPC campaigns that help customers increase sales and income.
Clients have generated over $3 billion in sales because of our staff and our industry-leading software, MarketingCloudFX. We’re also looking forward to assisting your firm in achieving fantastic achievements.
To learn more about how our top-tier PPC services can take your business to new heights, call 888-601-5359 or contact us online now.