Is it worth the effort to get your Google Business Profile “Google Guaranteed” or “Google Screened”? Let’s have a peek at all the variables.
Customers who are looking for items and services similar to yours in their local area frequently want confirmation to verify they are making the proper decision.
This might involve things like checking internet reviews, asking for personal referrals, or searching your Google Business Profile for extra information about your company.
By becoming a Google Screened or Google Guaranteed supplier, firms in specific sectors may win consumers’ trust.
Businesses that advertise through Google Local Services Ads can be Google Screened or Google Guaranteed.
When local consumers look for services in their region, this classification emerges.
Advertisements for professional service providers will display on Google Search and the Local Services site, and advertisers will only be paid if a client phones or texts the business directly through the ad.
More information regarding Google’s screening and verification procedure may be found here.
Let’s look at the benefits of joining Google Guaranteed, how it works for customers, and if it’s worth it for your company before you apply.
What Are The Advantages Of The Google Guarantee For Businesses
Any technique to gain a searcher’s trust, encourage openness in your organization and emphasize what others think of your company from a favorable perspective is an opportunity.
The following are some of the other advantages of displaying a Google Guarantee badge.
Customers Will Feel Secure
Trust is a crucial element in purchasing decisions for 81 percent of customers, according to the Moment for Trust poll.
However, just 34% of the same audience had confidence in the brands they used. Google Guarantee aids in the development of confidence in your company.
It shows that Google has previously vetted you as a trustworthy service provider and believes you will give excellent service to future clients.
Aids in the Recognition of Your Service Ad
On service advertising, customers will notice not just your average star rating, but also a big green checkmark.
This checkmark distinguishes your company from rivals who aren’t Google Screened or Guaranteed.
Confirmation is Issued Even Via Phone and Audio Search
Customers in the United States will hear confirmation that your company is Google Guaranteed when they use voice search (such as Google Assistant or Google Home) to discover their desired service.
Customers will still be covered by the Google Guarantee when they phone your company.
Demonstrates that You are Concerned About the Reputation of Your Company
Increasing your credibility necessitates proactively seeking out new chances.
The Google Guarantee certification procedure demonstrates to your consumers that you’re prepared to go above and beyond to assure their pleasure.
Completing the screening process is just one more step in enhancing your customer’s experience with your company, from the first search to the final purchase.
The Google Seal of Approval Is Affixed To Your Company
With a money-back guarantee, Google assures that your company will perform the service to the customer’s satisfaction.
This indicates that Google is confident enough in your company to put its financial interests at risk.
Increases the Number of Qualified Leads
Customers in your service area will see Google Local Service Ads.
And, as previously said, you only pay if a consumer contacts you directly through the advertisement. This contributes to a positive return on investment.
What Is Google’s Screening Process?
Google filtered is limited to a few verticals in the United States.
Google shares that:
“Google Screened professionals have passed extensive background and license checks conducted by Local Services Ads, our trusted partners, or state and/or regulatory bodies.”
The Google Screened badge is accessible for the following professional services:
Financial planning and law.
It’s all about real estate.
Providers in the child-care and preschool industries.
What Are the Requirements for Businesses to Run Local Services Ads?
A one-size-fits-all screening procedure does not exist.
Rather, Google says:
“…screening process varies by type of service, the country you’re in, and whether the service provider advertises directly with Google or through one of our partner affiliates.” These screening procedures may include license, insurance, and complete background checks.”
The following are examples of background checks that a company may undergo:
- Business entity check.
- Check the background of the business owner.
- Professional background check for service.
Google collaborates with third-party risk management businesses to conduct background checks.
Customers who used Local Services providers’ ratings and reviews are likewise collected and highlighted by Google. If a business receives unfavorable reviews regularly, its rating may drop or it may disappear entirely from search results.
Here’s where you can learn more about the business-level screening procedure.
What Companies Are Google Guaranteed Eligible?
In the United States, depending on the state and zip code, the following services may be eligible for Google Guaranteed:
- Animal rescue services.
- Appliance repair.
- Carpet cleaning.
- Child care services.
- Countertop services.
- Dance instruction.
- Financial planning.
- First aid training.
- Funeral services.
- Garage door.
- generalal contracting.
- Home inspection/security/theater services.
- House cleaning.
- Junk Removal.
- Language instruction.
- Lawn care.
- Massage school.
- Personal training.
- Pest Control.
- Pet grooming/adoption services/boarding/training.
- Pool cleaning /contractor.
- Real estate.
- Sewage system services.
- Snow removal services.
- Tax services.
- Tree services.
- Veterinary services.
- Water damage restoration services.
- Weight loss services.
- Window cleaning/services.
How Does Google Ensure That Work Is Done For Customers?
When a business is designated as Google Guaranteed, customers have an additional degree of security when scheduling services.
As a result, customers may choose your company over one that does not provide any protection.
As Google states,
“Google may, in its absolute and sole discretion, reimburse you up to the cost of the initial service if you are not satisfied with the quality of the service provided, up to a lifetime limit (the maximum aggregate amount you could be reimbursed by Google for all services booked through Local Services in your lifetime).”
Customers get reimbursed up to $2,000 in US dollars and $2,000 in Canadian dollars throughout their lives, depending on the country.
Consumers, on the other hand, are only entitled to compensation if they schedule the service through Google Local Services.
Furthermore, the reimbursement claim must be submitted within 30 days after the completion of the service.
Is Getting Guaranteed Or Screened By Google Worth It?
In the end, it’s up to your company to decide if the Google Guarantee badge is worth it.
Displaying that Google assures your service has a variety of advantages, including increased sales.
It boosts company confidence, especially in the service sector, where customers are the most skeptical.
There are no additional fees associated with applying for certification.
In the end, if your company has the time to go through the enrollment and verification procedure, being Google Guaranteed or Screened can only help your brand’s visibility.