How and Why should Google Ads be Customized?

Later on, automation makes an advertiser’s job simpler. Read on to learn how to set up Google Ad Customizers and why you should.

I’ve never seen a kid try so hard to be lazy,” said the observer. This was once mentioned to my parents by a teacher. She didn’t mean it in a derogatory manner, though. She found me impressive. To cut the time it took to enter data for our yearbook class in half, I stayed after school and automated an Excel page. I put in a lot of upfront, hard work so that for the rest of the semester, I could be as lackadaisical as possible. This was my first automation, and I had no idea that I was working so hard to be lazy at the time. Years later, I worked in marketing and looked for methods to make the process of making advertising for my Google Ads search campaigns faster. At that point, I learned about ad customizers. I recognized the significance of putting in some serious work up front to make things simpler for myself later on, just like in high school.

Both back then and now, it was worthwhile. You will benefit from learning how to make ad customizers, too. Here are some instructions on how to set up ad customizers and reasons why you should.

Why Ad Customizers Are Important

It can be daunting to learn about all the numerous Google Ads features and functions, and it might seem impossible to keep up with everything at times.

However, there are several good reasons why spending time learning how to use ad customizers in Google Ads campaigns is worthwhile.

Your Ads Need To Stand Out

You are aware that you must cut through the chaos. However, you are also aware that you lack the time necessary to build brand-new advertising that is incredibly relevant to users, along with all new campaigns, ad content, and the new account structure that goes with it. Ad customizers are valuable in this situation. You can have highly relevant advertising that boosts your Quality Score and keep your customers interested for months by investing a little additional time now.

Lower Conversion Costs Without Making Changes

In the end, your adverts and the search engine results page (SERP) are where conversions (and conversion costs) begin. With the help of ad customizers, you can still boost conversions and conversion rates while lowering conversion costs without altering your price, product, landing page, marketing funnel, etc. What other solution has that capability without requiring you to make significant changes to your marketing strategy, pricing, landing page, or product?

Personalization Without Privacy Concerns

No other technology on the market enables you to customize advertising in this way without violating any privacy regulations or legal requirements. Free ad customizers are available for use. Using only the information that a user freely (and legally) provides you, you may be extremely relevant to them, so why not do that?

Long-Term Benefits With Small, Up-Front Time Cost

It can take some time to set up ad customizers, especially if you’re doing it for the first time. You can run relevant adverts to users indefinitely once your business data is connected and attributes are set up, though. Outside of the routine updating of corporate data, you can do so without exerting additional effort.

How To Set Up Ad Customizers

There are three primary phases to developing and delivering personalized advertising, though keeping track of all the data formatting can be challenging.

  • Create your company’s data.
  • Make a feed for data.
  • Create your personalized advertisement in Google Ads.

Setting Up Your Business Data

The most difficult element, in a typical Google manner, is setting up your business data because there are very strict formatting requirements. However, the full procedure can be completed in 20 to 30 minutes once you understand the regulations and have run a few of these campaigns. Download the template that Google recommends using first. (Continue reading; once you reach step three, you will see a link to download the template.)) For projects involving tiresome data, it is usually a good idea to utilize the identical papers that Google suggests. Create your template using the data you’ll need to alter it for your advertisement.

Ad Content

This is the precise text that will appear in your advertisement. You can change the number of items in your inventory, the language that appears next to an item, the color of an item, the time and date that appears next to an item, and the price of an item. These columns can be given any name you like, but you must provide the associated Attribute Type in parenthesis in the column name.

Duration And Device

Use these columns to specify the devices that your ads will appear on when they will run, and other settings (see chart below for more options). You must use the name precisely as it appears in the Attribute column of the chart below when naming the column in your spreadsheet.


With targeting, you may specify which actions an optimizer takes, which campaigns and ad groups are involved, and how keywords are used in the advertisement. You must use the name exactly as it appears in the Attribute column of the chart below if you want to use any or all targeting options. The Attribute Type at the end of the column name is optional, though.

Create Data Feed

You must link your business data to your Google Ads account once it has been set up, arranged, and formatted. This method is rather simple as long as there are no problems with the formatting of your business data.

  • In the top menu, select the tools icon.
  • Go to Setup and select Business data.
  • On the left side, select Data feeds.
  • Click “Ad customizer data for text advertisements” after clicking the plus button.
  • Your feed’s name.
  • Click Upload a file after selecting a source.
  • Tap Apply.

Setting Up The Ad

Congratulations if you have made it this far! The challenging portion is over.

In Google Ads, setting up the actual ad is significantly simpler than filling up the company information, especially if you have experience setting up other kinds of campaigns.

  • To create a new ad that makes use of the ad customizer business data, navigate to the ad group you want to use.
  • To choose a responsive search ad, click the icon.
  • Using the ad customizers you want to use, complete the headlines and descriptions. When you reach the area where you want to utilize a customizer, enter the desired text and then add a curly bracket (). You can select Ad customizer from the dropdown menu that will appear after doing so. The customizer you want to use will now be added to your text after you have chosen it.
  • To include customizers in your ad copy, repeat this step.

Adding customizers to advertisements in your Google Ads campaigns is one of perfection expertise of Digital Business Intelligence that could appear a little difficult and intricate, similar to many automation. You’re not mistaken about this, though! However, once you get beyond the learning curve, automation is quick and simple to set up. You’ll also see that they are essential for increasing productivity, improving efficiency, and reducing conversion costs. So try out ad customizers. I’m confident that you’ll use them frequently and develop a love for them.



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