It might be difficult to choose which tool to use for keyword research. To start, use a free Google tool to get started on your keyword research requirements! It might be a little daunting to choose which SEO tools to utilize with so many possibilities available. For keyword research, competition analysis, keyword rankings, and all the other activities we perform as SEO experts, there are several tools available. Choosing the ideal SEO tool for you might be challenging because there are so many of them accessible. The answer is dependent on several variables, such as your budget, the size of your staff, and the design of your website and business. Do you manage a blog or an online shop? Do you work for a company or an agency? There are several possibilities, and you don’t want to suffer from analysis paralysis as a result. One of the most popular and well-known keyword research tools is Google Keyword Planner, which has been around for a while. The fact that Google Keyword Planner is free and uses Google data makes it a good choice for keyword research. If you’re unsure of what to utilize, Keyword Planner is a reliable option that may be helpful to almost everyone. This post will review how to use Keyword Planner for your keyword research requirements.
Google Keyword Planner: What Is It?
The free Google Keyword Planner tool aids digital marketers in their research tasks, most frequently for paid and organic search advertising. It draws attention to numerous “keywords” or “search phrases and terms” connected to your company. Using Keyword Planner, you can determine the monthly search volume for certain keywords and how much it would cost to use paid advertising to target those terms. Even while Keyword Planner was created with paid search campaigns in mind, there are other uses for search engine marketing (SEM). For years, SEO experts have used this free tool as a resource for keyword research.
How Does Google Keyword Planner Help With SEO?
Search for keyword insights for free with Google Keyword Planner. While many programs demand a monthly fee, you may undertake some keyword research using Keyword Planner, which is a free option. There are several advantages to using Keyword Planner, one of which is the opportunity to discover new keywords that are pertinent to your goal and how frequently users look for them each month. If you don’t currently have access to any paid tools, Keyword Planner can assist you in determining the aspects that are most crucial to you in a keyword research tool so that you know what to look for later on when comparing options.
Using Google Keyword Planner for SEO
Let’s now go through how to set up Keyword Planner, which will bring your keyword research objectives one step closer.
- Making an Account
For starters, in one Google Keyword Planner, you must have a Google account. Logging in is required if you already have an account.
- Log In
Log into Keyword Planner once you’ve made your new account.
- Select a Project
You will see two choices when you first log into Keyword Planner: “find new keywords” and “receive search volume and projections.” Jump in and test one if you’re not sure which choice you want to make!
Find new Keyword Ideas. When you want to increase the keywords, phrases, or themes you are covering for your domain, finding new keywords is a fantastic solution. Additionally, you may utilize a domain’s URL to assist in weed out ideas that aren’t relevant to your company. This will provide you with suggestions for relevant keywords, information about monthly search traffic, how much demand has changed over time, the degree of competition, and information about the cost per click (CPC). You may expand your search to include other keywords to get more varied keyword suggestions. Additionally, you may focus on it by applying your preferred place, linguistic, and time-frame requirements. You may choose to narrow based on criteria like brand or non-brand, new or used, depending on the themes of your search if you want to be even more specific.
Get Forecasts for Search Volume. This user interface resembles the user interface for “find new keywords” quite a bit (UI). One of the greatest distinctions is that you are entering the keyword(s) you wish to study explicitly, whereas the discover tool provides you with other suggestions. The search volume, three-month change, year-over-year change, competition rating, and low and high CPC pricing will all be displayed once you’ve submitted your keyword list. We’re going to utilize “Discover new keywords” right now.
Define Your Standards
Now for the enjoyable part! There are two ways for you to start your search. Using keywords or a website URL as the starting point for a search. If your website is brand-new and you are aware of any rivals in the industry, you could wish to use their success to guide your strategy. This is an excellent opportunity to use the “Start with a website” function. It provides the ability to drill down to a certain page and area or the full website.
Get Your Data
We’ll use the [cookies] “Discover new keywords” feature to see what kind of data we can collect. As you can see, Keyword Planner gives us phrase information and associated concepts for the keyword “cookies”. You may modify the location and date range, broaden the search’s reach, and narrow your selections to acquire more in-depth information. You might want to share all of this fantastic data now that you have it, and there are two ways to do so. In the top right corner, you may download the data as a CVS file or a Google Sheet. This will provide you with greater freedom to modify and filter the data as necessary.
There is a wealth of material accessible on the additional purposes that Google Keyword Planner may offer, whether they be for SEO, paid marketing, or simply general learning, even though this tutorial provides some insight into the activities that are available in it for SEO. You may always read through the documentation that Google offers. Perhaps you’ve used Google Keyword Planner before and are prepared to give something else a shot. In that case, have a look at Eli Schwartz’s list of the 24 Best Google Keyword Planner Alternatives. Although there are hundreds, if not thousands, of tools available to support your goals, getting started shouldn’t be challenging. Start using Google Keyword Planner right away to move toward attaining your goals!