Establish a customized Google Analytics 4 report for your landing page to help guide your content strategy. Here are the detailed instructions. We previously opened Behavior reports > Site Content > Landing Pages in Universal Analytics (UA).
We saw acquisition, behavior, and conversion metrics organized by the landing page visitors used to access the site in the UA landing pages report. By including segments, supplementary dimensions, and sophisticated filters, you might become more granular. This information is crucial for defining content strategy, setting priorities for page optimization, and focusing efforts on conversion rate optimization.
A landing page report is not available out of the box in Google Analytics 4 (GA4), but it is possible and can be created once you follow the instructions in this article.
How To Create A Landing Page Report In GA4
Register an account on GA4.
Open Reports and click the Life cycle Acquisition drop-down menu to choose Traffic acquisition.
Session default channel grouping is the typical dimension for traffic acquisition reports.
The data’s descriptive attribute is referred to as a dimension. It determines the rows in your traffic acquisition table as well as the layout of the information. Google’s determination of the origin of your site’s users is reflected in the session default channel grouping.
We can choose alternative methods to organize the same information—where users came from—by clicking the drop-down arrow.
However, we need to know how they found our website (the landing page).
You may customize your report if you click the pencil symbol in the top-right corner of your screen.
Click the pencil symbol right away.
Hooray! Your GA4 reports can now be tailored to only include the information that matters to you, leaving out anything else.
Don’t be concerned about damaging anything because editing the report won’t affect how the data was gathered.
Okay, so a GA4 traffic acquisition report’s default dimension selections are determined by the source of the traffic. We are interested in learning the page a user entered from.
Click Dimensions > Add dimension under Report Data, then scroll down (alphabetically) till you reach the Landing page.
To add the landing page to your list of essential dimensions, click.
Click Save to add the Landing page as a selection in your drop-down menu for dimensions if that is all you need to do.
Customizing A GA4 Landing Report
To make a GA4 landing page report more like what you’re used to seeing in Universal Analytics, customization may be useful (UA).
Under dimensions, click the three vertical dots to the right of your Landing page dimension and select Set as default.
By selecting the blue Apply button in the bottom right corner, you can save your progress. Click “Metrics” to alter the data shown in the table columns; it’s the same process as editing dimensions.
You can select an option from the list by clicking Add metric after clicking the X to delete a measure.
To change the order in which your table’s rows are shown, drag and drop the metrics. Sessions, New Users, Engagement Rate, and Avg. are the options you would select to simulate a UA landing page report. Metrics and dimensions have been established.
For this report, I don’t want a bar chart, so I’m going to click the eye icon to the left of the bar chart to make it invisible. To gain a “quick glimpse” of how things are going from typical reports, “summary cards” are displayed on the main page. Click to make a new card if you want to add a screenshot of landing pages to your home page.
Your preference is going to be to set up a summary card. The landing page users and event count should be displayed in a table manner on my card preview.
As a NEW REPORT, save this document.
Excellent, the report on our landing page is ready.
I’ll teach you how to add this report to our main navigation so that it is simple to find.
Adding A Landing Page Report To Main Navigation
Look at the left menu navigation’s bottom section after clicking on Reports. A folder icon labeled “Library” will be shown. The Library folder houses all of your report collections, and account managers can configure how the reports are displayed there. Under Collection > Life Cycle, click Edit collection. In the left-hand menu, drag your new Landing Page detail report under Acquisition. To save modifications as a current collection, select Save. In GA4, under Life Cycle > Traffic Acquisition, you generated a landing page report that is simple to find.
Quick GA4 Landing Page Step-By-Step
A quick tutorial on how to build a landing page report in GA4:
- Enter your Google Analytics 4 login information.
- the Life Cycle > Traffic Acquisition Report should be opened.
- The pencil icon can be clicked to edit your report.
- Then click Add Dimension > + Landing Page under Dimensions.
- To make the landing page the default, click the three vertical dots.
- Select whether to save a bar graph, a line graph, or both.
- Just the measurements you require should be customized.
- Save as a new report under Save.
- Your report should be titled “Landing Page: Traffic Acquisition.”
- Open the GA4 report archive.
- Life cycle collection editing
- Your landing page report should be dropped under “Traffic Acquisition.”