Did you know that every $1 you spend on pay-per-click (PPC) adverts might earn you $2? That’s because PPC advertising is an excellent way to increase your company’s online exposure and sales by boosting your visibility on search engines like Google.
But how can you make sure your PPC strategy is producing the greatest outcomes for your business? A PPC dashboard can assist you in this regard.
We’ll go through the basics of PPC dashboards and how they may benefit your company on this page. Here’s a brief rundown of what we’ll be talking about:
• What is a PPC dashboard, and why do you need one?
• What is a PPC dashboard and why should you use one?
• What should a PPC dashboard include?
• What are the finest dashboards for increasing sales and revenue?
WebFX can also assist you with tracking your PPC campaigns with the support of an industry-leading PPC agency. Our award-winning team of PPC professionals will plan, administer, and manage your PPC campaigns, allowing you to focus on other aspects of your business.
In addition, your account manager will keep you updated with regular reports at every stage of the process. To get started with our revenue-generating PPC services, give us a call at 888-601-5359 or send us an email.
What is a PPC Dashboard?
A PPC dashboard is a reporting tool or platform that allows you to track the performance of your paid ad campaign. It tracks and displays key performance indicators (KPIs) and analytics that provide you with vital information about the effectiveness of your PPC advertising.
Why Use a PPC Dashboard?
What are the benefits of using a PPC dashboard? You can monitor the success of your PPC campaign using PPC dashboards. You can determine which methods and techniques produce the best results for your company when you measure the performance of your commercials.
All of your campaign metrics and outcomes are saved in one place for quick access on your dashboard. That means you won’t have to manually examine the success of each ad or juggle numerous tracking tools to keep track of all of your PPC advertising in one spot.
As a consequence, you can utilize your dashboard to discover important areas where your PPC campaign may be improved. As a consequence, you’ll be able to get better outcomes and a higher return on investment (ROI) for your company.
What to Include in a PPC Dashboard: 5 Key Metrics
We’ve got you covered if you’re not sure what to include in a PPC dashboard. The metrics and data elements that are most important to your campaign and related to your company goals should be collected on your dashboard.
If you want to increase conversions with your PPC advertisements, for example, you should monitor your conversion rate on your dashboard.
Here are a few additional crucial indicators to consider including in your PPC dashboard:
1st. Receives is Measured in Clicks
The number of clicks your ad receives is measured in clicks. Keeping track of your clicks is a great approach to evaluate if your ad is generating attention and doing well in search engines. Tracking clicks might help you spot advertising that needs to be tweaked to enhance your results.
If you get a lot of clicks, for example, it suggests your PPC ad is doing effectively and generating interest from your target demographic.
If you see a low number of clicks, it might mean that anything about your ads, such as your ad text or target term, isn’t resonating with your audience.
2. The percentage of people that click-through (CTR)
The click-through rate (CTR) is another important measure for any PPC campaign. The ratio of users who click on your adverts to the total number of people who viewed your ad is known as the click-through rate (CTR). You can find out how many users find your ad attractive enough to click on it by tracking your CTR.
If your CTR is lower than the industry average, it might mean you need to improve your target keywords, title, or ad text to attract more people to click on your advertising.
3. Click Through Rate (CPC)
The cost per click (CPC) is the amount you pay each time a person clicks on your ad. Monitoring your CPC can help you get the most bang for your buck with your PPC expenditure. That’s because a lower CPC means you’re spending less money on ad clicks for your ad.
If your CPC is high, you may increase your budget by optimizing your bidding technique as well as other aspects of your PPC campaign, such as your ad text.
4. Rate of Conversion
Conversion rate is another critical piece of data to add to your PPC dashboard. A conversion rate is a number that measures how frequently a click on your ad results in a new client, sale, or lead for your company.
Monitoring your conversion rate is critical since it demonstrates how well your advertising converts and produces sales for your business. If you find a reduced conversion rate, it might mean that you need to improve specific aspects of your adverts, such as the design or language of your landing page, to attract more people to become paying customers.
5. Conversion Costs
The cost per conversion is the final indicator you should include in your dashboard. The cost per conversion metric quantifies how much it costs your company to achieve a convert.
When you track your cost per conversion, you can see how much it costs to get a convert right now. To optimize your return on investment, you should strive for a low cost per conversion.
You can keep track of how much you spend to drive conversions with your PPC campaign by measuring this measure. As a consequence, you may improve your landing page or target more relevant keywords to reduce your cost per conversion.
The Best PPC Dashboard to Help You Drive Sales and Revenue - MarketingCloudFX
Are you seeking the finest PPC dashboard to assist you to boost your PPC campaign’s sales and revenue? Then MarketingCloudFX is the place to be.
MarketingCloudFX, which is powered by IBM Watson, allows you to track your PPC campaign as well as your other digital marketing initiatives all in one location. To fuel your strategy and campaigns, MarketingCloudFX employs powerful artificial intelligence (AI).
As a consequence, you can utilize MarketingCloudFX to get data-driven recommendations for PPC campaign modifications that can help your organization achieve outstanding results.
With MarketingCloudFX, you can:
• Track important audience behavior data to understand more about your target audience
• Track the origins of your phone calls and leads
• Monitor the sources of your site traffic
• And much more.
MarketingCloudFX is award-winning software that makes it simple to track the progress of your PPC campaign and increase sales and income.
Track Your PPC Results Like a Pro with WebFX
WebFX can assist you in achieving the maximum potential ROI for your business through your PPC campaign. When you work with WebFX, you’ll have access to a staff of over 450 PPC specialists with over 1.6 million hours of expertise developing PPC campaigns that help clients increase sales and income.
Our team has helped clients generate over $3 billion in sales with our industry-leading software, MarketingCloudFX. We’re also looking forward to assisting your firm in achieving fantastic achievements.
To understand how our top-tier PPC services can take your business to new heights, call 888-601-5359 or contact us online now.